Becoming an Internet Entrepreneur in the Media

            The Internet is a network of computers connected globally, enabling users to exchange information through various channels. Thereby allowing users to do business with each other. All the world's richest entrepreneurs take advantage of the market called the Internet. There are a number of reasons why the companies they target the Internet market. First of all, the audience began to move into Internet television. Since they moved the media ads must follow, assuming that the goal of any marketer is to reach its target audience effectively and efficiently. Marketers recognize that they have to adjust its marketing plan to pursue a continued increase in the number of people who spend time in front of online media, often by leaving the other media.


Second, to target the Internet market with ads that can be updated every time with minimal cost: because the ads can appear on the internet is always new. Third, the Internet market to reach potential buyers in a number of very large in the global count.Fourth, the cost of online advertising is sometimes less expensive than television advertising, newspaper, or radio. Media advertising of the latter it becomes more expensive because it is determined by the space that will be used, how many days (time for) the ad will be loaded, and on how many television stations and local or national newspaper advertising will be installed. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive advertising and targeted on specific groups and / or individuals.Research conducted in the fall of 1996 found that three-quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers.The move from television that the amount of it seems very impressive. In addition to this fact is that Internet users are educated people and have a very high income, so even become logical if concluded that Internet explorer is a target that has been envisioned by the marketers.Beginning in 1998, this characteristic has convinced a large company that produces all the needs of consumers to start shifting advertising budgets from traditional media to Internet advertising. Toyota made an obvious example of such efficacy of the Internet. Saatchi and Saatchi, a leading advertising agency, developing Web sites for Toyota (www.toyota.com) and put a very attractive banner ads on popular sites, like www.espn.com. Within a year, the site can match made 800 sales of Toyota's other sources of sales.