virus entrepreneur

Currently a new uproar-gemparnya discuss the virus that causes bird flu and the consequences thereof, but we rarely talk about a virus that virus name entrepreneur. The virus must be injected from the small entrepreneur to make the State of Indonesia is superior.

If the virus is injected 5% of the entire population of Indonesia and the virus could be 5% of entrepreneurs, then Indonesia has exceeded Taiwan and Japan. Entrepreneurs in Taiwan is only 4.8% of the population, while in Japan to reach 4% of the total population. Indonesia, currently only 1.2%, still less with the Philippines, which entrepreneurnya already reached 1.5% of the total population. Education budget that is said in 2006, has reached 20%, how beautiful part is used to inject the virus of this entrepreneur.

Becoming an Internet Entrepreneur in the Media

            The Internet is a network of computers connected globally, enabling users to exchange information through various channels. Thereby allowing users to do business with each other. All the world's richest entrepreneurs take advantage of the market called the Internet. There are a number of reasons why the companies they target the Internet market. First of all, the audience began to move into Internet television. Since they moved the media ads must follow, assuming that the goal of any marketer is to reach its target audience effectively and efficiently. Marketers recognize that they have to adjust its marketing plan to pursue a continued increase in the number of people who spend time in front of online media, often by leaving the other media.

Product Speed Internet

            The fourth step in selling products on the internet is to understand the price of the products we sell and the number of products sold within a certain time. Relations between them are usually referred to as product velocity. More and more products we sell, the greater the velocity of his product. We can make the relationship between price and amount sold each week. Usually the greater the desire to sell in large quantities, then we should set a lower price, otherwise the higher the price that we set the less the number of products we can sell.


Average Sales Price can also be narrowed by stating in an item that contained the so-called Stock Keeping Unit (SKU) which is a term often used by retailers off-line to indicate a unique item in the inventory. For example, Seller A has three red shirt two sizes XL and L size of the blue with no one fruit, then SKUnya only two, namely SKU1 is a red shirt (number 2) and SKU2 is a blue shirt (number 1) . Key concepts to be understood without having to work on campaigns or do something special demand in the market or putting the various SKUs are fixed, will not alter the demand in a period of 30 days to 60 days. Other variables that work is a quote, then we must also control the supply, although this offer is also controlled by our competitors.

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Basic alternatives in rural livelihood diversification

Home and individuals can diversify their portfolios of life in different ways. Several classifications of the activities included in the portfolios of rural livelihoods have been proposed (for example, Hussein and Nelson 1999, Ellis 2000, Barrett, Reardon and Webb 2002), focusing on different criteria (farm versus non-agricultural sector, not the farm versus -agricultural activities, local vs migratory self-employment versus paid employment). All these classifications are useful to make sense of the nature of the choices resulting from rural livelihood diversification processes. However, the juxtaposition between diversification through employment and diversification through the development of self-employment ventures is the one that best captures the basic disjunction between socio-economic status:

•  reproduce and enhance the profile of (relatively) small independent farmers;

or

• assuming (at least partially) the connotation of a "semi-proletarian rural wage (De Janvry 1981).

Other distinctions among local and migrant labor and agricultural wages and non-agricultural self-employment are also important to capture the spatial and sectoral diversification of livelihood. This is reflected in the classification of basic alternatives in rural livelihood strategies presented in Figure 1 below.

Figure 1 - Alternative strategies based on diversification of rural

In this classification, wage labor refers to the provision of labor to agricultural enterprises or non-agricultural employers not belonging to the household. Though sometimes the job opportunities are available locally (local employment), in most cases the jobs are spatially distant places of residence and involves seasonal migration or long-term (wage labor migration). If adopted as part of a strategy to diversify rural livelihoods, the two types of paid employment rarely require a full "proletarianization" of rural workers. Rather, as pointed out 20 years ago by Alain de Janvry (1981), remittances from employment of temporary or part-time rural, often complement a production at the farm no longer sufficient to meet the needs of household consumption. Moreover, in some cases, the savings generated through paid work (and, in particular the wage labor migration) can re-capitalize impoverished farms and creating new opportunities for the development of independent

rural business self-employment refers to activities carried out by hand to mobilize more domestic resources for capital (savings, land, etc..) Rural agricultural enterprises are often based on exploitation of innovation in agricultural activities (in the form of commercial production or independent contract farming). On the other hand, non-agricultural rural businesses focus on activities such as processing of agricultural or forestry, trade of small, artisanal manufacturing part by home-based, or delivery of certain services to the community or others. These rural businesses can develop within a single family or involve a wide social network, based on traditional or innovative forms of inter-family. The latter arrangement is particularly important to make the development of viable enterprise for household and individuals in need of capital goods needed to start an activity of self-employment on their own.
Simak
Baca had dried fonetik

Developing Organizational Objectives and Formulating Strategies

Development goals

ObjectivesobjectivesWhat organizations want to accomplish (outcomes) in a given period of time. are what organizations want to take the final result we want to achieve in a given period of time. Besides being accomplished within a certain period, the goals must be realistic (possible) and be measurable, if possible. "To increase sales by 2 percent by the end of the year" is an example of a goal of an organization can develop. You probably already set goals for yourself that you want to achieve in a given period of time. For example, your goals may be to maintain a grade point average and work experience or an internship before graduating.

Objectives help guide and motivate employees of a company and give their points of reference for managers in evaluating the company's marketing activities. Although many organizations publish their mission statements, most for-profit companies, does not publish its objectives. Achievements at every level of organization helped PepsiCo meet its corporate objectives over the past year. PepsiCo business units (divisions) have increased the number of its facilities to grow their brands and enter new markets. PepsiCo's beverage and snack units gained market share through the development of healthier products and products that are more convenient to use.

goals of a marketing company should be consistent with the objectives of the company at other levels, such as the corporate level and business level. An example of a marketing goal of PepsiCo may be "an increase of 4 percent market share of Gatorade at the end of the year." Companies in order to analyze their different divisions or companies will be discussed later in this chapter.
Formulating Strategies

StrategiesstrategiesActions (means) taken to achieve the goals. are means to ends, or that a company will do to achieve its objectives. Successful strategies to help organizations establish and maintain a competitive advantage that competitors can not easily imitate. PepsiCo tries to sustain its competitive advantage, constantly developing new products and innovations, including the "Mega Brands", which are eighteen individual brands that generate more than $ 1 billion in sales each.

Companies use various strategies to achieve its objectives and opportunities of marketing. For example, in addition to pursuing a low-cost strategy (selling products at low cost), Walmart has simultaneously pursued a strategy of opening new stores around the world quickly. Many companies develop marketing strategies as part of their general, the business plans in general. Other companies preparing marketing plans separate. Summary Let's marketing plans here and discuss them more fully in Chapter 16, The Marketing Plan.

Sales of flat planmarketing documents that is designed to communicate the marketing strategy for an offer. The aim of the plan is to influence executives, suppliers, distributors and other key partners in the enterprise for which they will invest money, time and effort to ensure that the plan is a success. is a strategic plan at the functional group that presents a marketing company with management. It's a script that improves the understanding of your company's competitive position. The marketing plan also helps the company allocate resources and divide the tasks that employees need to make the company achieve its goals. The different components of marketing plans will be discussed throughout the book and then discussed together in the final book. Next, let's take a look at different types of market strategies based companies before continuing the development of their marketing plans.

Figure 2.12. Products and Strategies for Market Entry

Products and Strategies for Market Entry

The different types of entry strategies and product market a company can take to reach your goals.

Market penetration penetration strategiesmarket strategySelling over existing products and services to existing customers. focus on increasing sales of a company from its existing products to its existing customers. Companies often offer customers special deals or low prices to increase their use and encourage them to buy products. When Frito-Lay distributes discount coupons to customers or offering discounts for buying multiple packages of chips, the company is using a penetration strategy. The Campbell Soup Company welcomes consumers to buy more soup, providing easy recipes using soup as an ingredient for cooking quick meals.

Product Development strategiesproduct strategyCreating development of new products or services for existing markets. involve creating new products to existing customers. A new product can be a totally new innovation, a better product or a product with higher added value, as one with a new feature. Cell phones that allow consumers to charge purchases with your phone or taking pictures are examples of a product with higher added value. A new product can also be one that comes in different variations, such as new flavors, colors and sizes. Mountain Dew Voltage, introduced by PepsiCo Americas Beverages, in 2009, is one example. Keep in mind, however, that what works for one company might not work for another. For example, soon after Starbucks announced it was cutting the number of its offer of lunch, Dunkin 'Donuts announced it was adding items to their lunch menu.

Market Development strategiesmarket strategySelling existing products or services to new customers. Foreign markets often provide opportunities for organizations to expand. Exporting, licensing, franchising, joint ventures and direct investment are the methods that companies use to enter international markets. focus on new markets with existing products. For example, during the recent economic crisis, manufacturers of coffee machines of high began targeting customers who go to cafes. Manufacturers are hoping to develop the market for their products, making consumers know that they can make good coffee at home for a fraction of what they spend at Starbucks.

New markets could include new groups of customers, such as different age groups, new geographic areas, or international markets. Many companies, including PepsiCo and Hyundai, entered and were successful in rapidly emerging markets like Russia, China and India. As Figure 2.12, "Product and Market Entry Strategies" shows, there are different ways or strategies by which firms can enter international markets. The strategies vary in the degree of risk, control and investment firms face. Companies can simply exportexportSell products to buyers in foreign markets. Or sell their products to overseas buyers, which is the least risky and less expensive, but offers the least control. Many small businesses export their products to foreign markets.

Companies can also licenselicenseSell the right to use some aspect of the production process, trademark, patent or individuals in foreign markets. Or sell the right to use some aspect of their production processes, trademarks or patents, for individuals or businesses in foreign markets. Licensing is a popular strategy, but companies need to figure out how to protect their interests if the licensee decides to open her own business and to cancel the license agreement. The French manufacturer of luggage and handbag Louis Vuitton faced this problem when he entered China. Competitors began illegally putting the Louis Vuitton logo on various products, which cut the profits of Louis Vuitton.

Figure 2.13. Image

The front of a KFC franchise in Asia may be much larger than the KFC stores in the United States. Sale of franchises is a popular way for companies to enter foreign markets.

FranchisingfranchisingGranting an independent operator, the right to use your company's business model, sales and technical support for a fee. is a longer term form of licensing, which is extremely popular with business services such as restaurants such as McDonald's and Subway, hotels like Holiday Inn Express, and cleaning companies like Stanley Steamer. Franchisees pay a fee to the franchise and must adhere to certain standards, however, they benefit from the advertising and brand recognition of the company's franchising offers.

manufacturingWhen Contract hire companies manufacturingcontract manufacturers to produce their products in another country. allows companies to hire the vendors to produce their products in another country. The manufacturers are given the specifications of the products that are manufactured and sold on behalf of the company that contracted manufacturing. contract manufacturing can provide tax incentives and can be more profitable than manufacturing the product in the country of origin. Examples of products on contract manufacturing is often used to include mobile phones, computers and printers.

Joint ventureAn venturesjoint entity that is created when two parties agree to share their profits, losses and control with one another in an economic activity carried out jointly. combine the experience and investments of both companies and help companies enter foreign markets. Companies in each country share the risks, as well as investments. Some countries like China, often require companies to form a joint venture with a domestic company to enter the market. After entering the market through a partnership with a national company and settle in the market, some companies may decide to separate from their partner and become their own business. Fuji Xerox Co., Ltd., is an example of a joint venture between Japan's Fuji Photo Film Co. and the American company document management from Xerox. Another example of a joint venture Sony Ericsson. The combined company the Japanese firm Sony's electronics expertise with the Swedish company Ericsson telecommunications expertise.

Direct investmentdirect investmentOwning a company or facility abroad. (Owner of a company plant or outside) is another way to enter a foreign market. For example, Bev, a Dutch manufacturer of Beck's beer, was able to gain market share in the U.S. through the purchase of St. Louis, Anheuser-Busch. A strategy of direct investment involves more risk and investment, but offers greater control. Other companies, such as advertising agencies, may want to invest and develop their own business in international markets directly, instead of trying to do it through other companies.

Figure 2.14. Market Entry Methods

Market Entry Methods

Diversification strategiesdiversification strategyOffering products that are not related to other existing products produced by the organization. involve entering new markets with new products or doing something outside ordinary business of the company. Companies that have little experience with different markets or different products, often diversify their product lines by acquiring other companies. Diversification can be profitable but can also be risky if a company does not have the experience or the resources they need to successfully implement the strategy. purchase of Warner Music Group concert promoter Bulldog Entertainment is an example of a failed attempt at diversification.

7 Parts to Planning a Productive and Successful Promotional Campaign

When planning a promotional campaign in mind that a general campaign consists of three desired outcomes:

Result 1: Your promotional message reaches your target audience and target.

Result 2: Enter your message is understood by your audience.

Outcome 3: His message stimulates the receptors and act.

The question is how do you achieve these results with your campaign? The process is easy, but it takes "planning" time.

Here are seven steps that will get their campaign off to the right start.

    * Step 1: Assess Opportunities Marketing Communications.
      It is important this first step to analyze and understand the needs of your target market. Who is your message going out? current users, among those influencers, decision makers, groups or the general public?

    * Step 2: Which communication channels do you use?
      In the first stage of planning that you must have defined markets, products and environments. This information will help you decide which channels of communication will be most beneficial. Will you use personal communication channels such as face to face meeting, telephone contact, or perhaps a personal sales presentation? Or is that communication is not personal, such as newspapers, magazines, direct mail or work better?

    * Step 3: Determine your goals
      Keep in mind that your goals in a promotional campaign are slightly different from his campaign. promotional purposes shall be expressed in terms of behavior in the long or short term for people who have been exposed to your promotional communication. These objectives should be clearly stated, measurable and appropriate to the phase of market development.

    * Step 4: Determine the Promotion Mix
      This is where you need to allocate resources among sales promotion, advertising, marketing and sale of personal path. Do not skimp on one of these areas. You must create an awareness among buyers for its promotional campaign for success. Promoting a well-rounded will use all these methods in some capacity.

    * Step 5: Develop your promotional message
      This is the time you get to sit with his team and focus on content, feature, structure, format and source of the message. Remember to use in promotional campaigns and execution always work together.

    * Step 6: Developing the promotion budget
      This is the exciting part. You must now determine the total promotion budget. This is to determine the cost breakdowns for territory and promotional mix elements. Take some time to break down tasks and determine the accessibility, percent of sales, competitive parity. By breaking these expenses you will have a better idea of measuring the potential success of your campaign.

    Step 7: Determine the effectiveness of campaign
      Once you are assigned marketing communications, promotional strategies should be defined in a formal written document. This document should include situation analysis, copy platform, the schedules for the effective integration of promotional elements, with elements in your marketing mix. You will also need to determine how you will measure the effectiveness, since it is implemented. How to measure actual performance to planned objectives. You need to collect this information by asking your target market whether they recognized or retrieve specific advertising messages, which remind about the message, how they felt about the message, and if their attitudes toward the company was affected by the message.

Diversification strategy - Less risk in stock trading

Would you make and save enough money for retirement in the near future? Do you still waiting for money from your desk drawer? Do you think the discount rate was too low to obtain significant results on investment per year? Why not try something risky, and at the same time, provide superior performance? I'm not talking about stock trading is simple. What I'm talking about using a strategy of diversification in stock exchange. It is not as complicated as you might think.

Before starting to discuss the strategy of diversification for stock trading, here are saying that I want to remind you.

"Do not put all your eggs in one basket."

This strategy requires investment in different types of stocks that do not move perfectly in the stock market fluctuations. So you get a diversified portfolio. As I said, "stocks that do not move together," I mean that the stocks you should invest in increases in stock price in both economic boom and recession. Actions must be of different sizes and different industries.

You can tell me,

So that would mean that even in normal market or a booming economy, we must also invest in stocks that are relatively low at this time. Why? Are you crazy?

It serves as a buffer stock so that when recession strikes, as happened a few months ago, you will not lose everything. By having a diversified portfolio, you reduce the variability of your inventory and reduce risks.

Two types of risks

In fact, there are two types of risks when it comes to trading in the stock market. The first is the market risk and the second is a diversifiable risk.

1. Market risk is the risk that is common to all businesses. The risk of recession, as rising commodity costs, etc. This is the kind of risk that can not be diversified even if you have a diversified portfolio.

2. diversifiable risk is the risk that is unique to each company. These include the risk of strikes, bankruptcy, escaped with money managers, businesses, etc. can be diversified away the risk when someone has a diversified portfolio.

Some benefits have Diversified

1. Less Risk! This is the best benefit I can think of. stocks deeper into your portfolio, a more diversified risk.

2. Assure you that even with fluctuations in stock market prices, your portfolio is more secure than if you invest in a particular stock. We give you more assurance that you do not waste your money or not to throw things.

Chinese Diversification Strategy

In a series of maneuvers, the Chinese authorities have revealed their strategy of implementing a very wide set of measures. Beijing's leaders plan to make the yuan currency as the global reserve currency. The process will be more complete after the issuance of a large volume of debt securities Chinese Govt, soon to arrive. The number of policy actions is impressive. While the USGovt is busy stepping back with the standards of the FASB allowing false bank accounts, preparing programs for the welfare of the Treasury to direct elite colossal loss / failed banks responsible for the crisis, covering up the fraud of Wall Street and the regulatory lapses and debt rating agencies of collusion, and ordering pork, as the bullet train 9,000 million U.S. dollar higher from Disneyland to Las Vegas, the Chinese are making important advances significant criticism. Within a year, the Chinese created the Chinese currency as a legitimate alternative to the USDollar for world trade and, later, to some extent to the global banking. The Chinese Govt has ordered changes in monetary policy that boosted its cash offer of 25.5% over the past 12 months, with a giant stimulus program and bank credit rules relaxed. Since new tricks are being financed by surplus funds new incremental, they are showing their financial power, without harming their accounts vast reserves. The loss in the U.S. Congress could talk about 'pay-go "measures to pay for programs as we move forward, but China does in real terms.



The Chinese are finally an alternative source of strategic plans for large volume, in open defiance, and even finger at the ready for leaders USGovt. From its perspective, Beijing suspects that the U.S. Federal Reserve engineering is a standard secret about America's debt by printing money on a large scale. The Beijing authorities have reacted very noticeable deep pervasive that took many analysts and observers by surprise.



In my opinion, the Chinese success will serve as a spearhead to overthrow the USDollar from its position as the main global reserve currency, called by me the catbird seat. The U.S. has become a horrible steward, in recent years, encouraging massive unions that are finally being recognized. Both Bob and Gary Dorsch Moriarity have put forth last week pointing to articles in the Financial Coup d'Etat events and forces that show Obama in service to their Wall Street masters. The Wall Street Journal and magazines in London have also begun mentioning approved and covered-up failure. This is unheard of in journalism. After leading the Chinese do their job, the new currencies partly supported gold can be more easily released. You could say that Beijing's leaders and its cast of leading economist and banking are tilling the soil for the planting of new coins. At the same time, my perception was that the yuan is very difficult to follow the new currencies introduced, linking them with the weighing basket. Now it is clear that China will lead and others will follow, benefiting from the hard work heavy winds after dealing with geopolitical and interference.



Specific steps to position GLOBAL CHINESE

The report of April Hat Trick Letter on Gold and Currency was posted. Here are some details about the maneuvers described recently made important by China. They both seem to be positioning itself to establish the yuan in the whole world and to strengthen the reserves with the tangible assets. His steps are broad and effective examination. His initiatives display of coordination, planning and research. Then they must deal with political backlash, unintended consequences, internal social problems, and retaliation hidden that will not be discussed (much earlier).



Since last December, China signed agreements with six countries, including Indonesia, South Korea, Hong Kong, Malaysia, Belarus, Argentina and most recently, to currency swaps that would inject money into Chinese foreign banking systems. This would allow foreign companies to pay for goods imported from China in yuan, ignoring the USDollar. This is a function of international agreement.



Beijing is taking steps to use renminbi to settle some accounts of trade between Chinese provinces and neighboring states, starting with Hong Kong. Shanghai and the four cities of Guangzhou, Shenzhen, Dongguan and Zhuhai have been assigned to use the yuan in foreign trade settlements, ordered by a State Council under the auspices of Prime Minister Wen Jiabao. This region of the Pearl River Delta is the location of highest concentration of export-oriented factories. The reason is to reduce the risk of currency fluctuations, and encourage their trade on the decline.



The Chinese authorities have drawn attention to the risks of an international monetary system that relies on the USDollar, seen as increasingly unstable and subject to additional indirect devaluation. A comprehensive campaign has been underway for some months that seems to be coordinated with the participation of many banks and economic leaders.



A plan to establish a cooperation fund of $ 10 billion to support infrastructure projects in countries of the Association of Southeast Asian Nations (ASEAN) has been shocked. The plan was announced earlier this month by Chinese Foreign Minister Yang Jiechi. The ASEAN countries are Thailand, Malaysia, Philippines, Singapore, Brunei, Vietnam and Indonesia. The fund will become a regional development fund.


The Chinese giant recently made purchases for soybeans, copper, iron, crude oil, and more. Chinese companies began seriously to collect raw materials at cheap prices. Moreover, Chinese companies invested $ 16.3 billion in assets abroad in January and February, a rate doubled compared to last year. Areas targeted include Iran, Brazil, Russia, Venezuela and Australia.



points Ambrose Evans-Pritchard that Beijing could one day buy buy gold on a large scale. He jokes in a pattern of copper from a global reserve currency, and has a view that crude oil is also included in the formulas Chinese goods. Interpret these developments as an important initiative towards a position of hard currency assets to the Chinese yuan. Ambrose said: "The beauty of recycling surplus metal from China instead of U.S. bonds is what kills so many birds with one stone:

a) he stops the yuan rise, causing no complaints of currency manipulation by Washington;

b) the metals are easily stored in warehouses instead of oil;

c) The farms tend to rise in value over time since the earth's crust is gradually exhausting its ores accessible;

d) Above all, as a safeguard policy, the industrial revolution in China, while the West may one day face a supply crisis.



GOLD reflects an instability USdollar

The gold cartel is gradually losing control. They can put a 'double' futures contract short bouts. They can reduce the gold lease rates to below zero. They can avoid a default on COMEX eleventh hour. The consolidation process continues with a sculpture on the right handle to the Cup & Handle pattern of reversal in the gold price chart, as patience is certainly tested. Support has been good in the more stable 50-week moving average, aided by May 2008 to support both at 860-865. Today, on Thursday, gold prices finally jumped on the 900 mark, and even silver had a large increase of 3%. The coins are being undermined universally, foundations and governments debauch its offer with what they see as impunity and zero cost, even by mistake. The costs come later, from inflation, loss of stability in the monetary base itself, and new bubbles contingencies. The target gold price continues to 1250-1300 once the mark of 1,000 is cleared. Pay attention to the potential for a crossover stochastix high on green oval next week, an event that coaches notice. That would indicate a substantial change in soon.





Desperate measures like action EuroCB (d) and COMEX open interest of affluence (and) are difficult to repeat and sustain. Exhibition pays great damage to the pillar confidence of the major currencies. The factors behind the very promising high gold are many:

a) negative real interest rates

b) Lack of physical bullion bars or coins is

c) the advent of price inflation next year

d) Euro Central Bank bailout to avoid default COMEX Deutsche Bank

e) Surge at Open interest since mid-March, gold futures contracts

f) Howard Ruff loves the silver due to the scarcity, to restore the gold / silver ratio.



EXPECT The price of gold will make new highs earlier than the USdollar SUFFERS DECLINES IN ANY CURRENCY broad base. The competing currency war will keep the U.S. $ backed by some more time, as other currencies falter. However, the uniform currency devaluations and competitors are used to give gold (and silver) forces. Backstage, some countries are taking tough measures to establish their positions in gold, before the next crisis, as in the summer and again this autumn. In particular the Germans ordered the return of all gold bars home from U.S. shadow prison supervision, while the Arabs are buying every gold ingot available from stores worldwide gold sales in private. They want the next IMF gold.

Opportunity Funds for Investing in Distressed Properties

Mission:
To provide liquidity to distressed Real Estate Brought by the credit crisis, and create a lucrative investment opportunity for assets that are artificially undervalued due to poor Economic Times and a tight credit environment, with structured with maximum flexibility Returns Allocate based on the level of risk assumed by investors.


Investor Criteria:
To participate you must be a qualified investor, which by definition is a person with income exceeding $ 200,000 in each of the last two years or joint income with spouse exceeding $ 300,000 for the year and a reasonable expectation of the same income level in the current year, or a person who has individual net worth, or joint net worth with the person's spouse, that exceeds $ 1 million at the time of purchase.

Objective:
Due to the mortgage and credit crisis of 2007, and the reaction of regulators regarding concerns of capital, banks and other financial institutions have substantially strengthened the guidance of their loans. Many properties that were very "bankable" in previous years are now being removed, creating a liquidity crisis in many sectors of the housing market. This liquidity crisis is placing a huge burden on some borrowers who are being forced to liquidate in a market with few buyers of cash, which is creating some buying opportunities very desirable to buyers with cash.

Objectives:
Investing in distressed assets with 1) the substantial increase in potential value, or 2) assets with limited supply, providing intrinsic value (eg, beach, ski slope or golf front, near a commercial or other key locations) or 3) properties that can be purchased substantially below its economic value or replacement cost, and can easily be enhanced or unrealized value and sold as the market recovers in a substantial profit for investors.


Sponsorship / General Partner: WA Investment, LLC, as structured by Watson Advisors.


Investments / Summary Criteria

    * A buyers market - substantial returns are achieved through the purchase of goods during the tight liquidity and credit markets, and rare periods when investments in real estate assets are no longer used and is artificially undervalued. Have not figured as a strong buyer's market since the mid-80s, and capital gains will be realized through substantial purchases of troubled assets over the next 12-24 months.
    * Invest in quality - to invest in assets with high appreciation potential, with limited supply of assets, providing intrinsic value (eg, sea, facing ski slope, next tier commercial or other key locations) or properties that can be purchased substantially below its economic value or replacement cost, and can easily be enhanced or unrealized value and sold as the market recovers in a substantial profit for investors.
    * Enjoy Optimization - An analysis will be done to determine the optimal amount of leverage to maximize return with an acceptable level of risk (ie, income properties with reasonably predictable income would take a higher level of developed plots, which could take on more debt than raw land). Debt levels are anticipating the following levels:
          Properties of the Income - 50% to 75%
          the land developed - 35% to 65% (depending on liquidity)
          Raw Land - 25% to 50% (depending on cash available for interest expense and carry)
    * Investment Criteria predefined - Numerous properties are analyzed for price versus economic value or replacement, the necessary money, market potential, risks involved, etc., and only the best investments will be acquired. Specific criteria are:
          These properties, with substantial head, which have a potential IRR of 30% or more, and with a minimum additional investment
          Properties which can be purchased at 60% or less of the economic value or replacement
          The investments that require a low level of cash investment with a definable skill enough to make a reasonable provision


Investment Structure:

    * Custom Investment Options-The differential investment opportunity that provides a flexible structure that enables an investor to choose the desired level of risk and return.
    * Limited Investors - The class of investor who will put all the money needed for the transaction, and receive a return of 8% cumulative preferred, a position 1, and 40% of net profit.
    * Financial Investors - Another class of investment that will not be required to put all the money, but personally guarantee the debt for 40% of net profit. Some investors will choose to be a bit of money, (Investors Limited) and Financial Investor willing to personally guarantee the debt in order to participate in a greater share of revenues.
    * Limitation of Liability Exposure - The debt will be negotiated to limit the liability of 125% of the investor's pro rata share of debt, to quantify the potential exposure and provide an efficient structure of the debt not to tie a disproportionate share of the credit on the investor any one agreement.
    * Professional Management - The General Partner (GP) The role will be fulfilled by using Watson WA Investments Advisors, LLC, and receive 20% of the net to put transactions together and manage the investment. The GP will have overall responsibility and authority to execute the business plan set down in the time of investment, and develop, restructure and sell the property without the subsequent approval of the Limited or financial investors.
    * Cost Structure predefined - for purely speculative investments that do not require more involvement, the GP will be compensated strictly on the percentage of net profit. Recovery or management projects will make an intensive rate of development or management compatible with the amount of work involved. Investors will have the ability to understand all the fees before investing. All expenses such as legal, accounting, planning, etc. will be borne by the project.
    * Structuring and Security Diversification - Each property will be acquired through a separate LLC (WA1, WA2 WA3, etc.), with three levels of investment described above, clearly defined within each entity. This will provide some legal protection in case of a particular asset has a legal problem, and prevent the infection of other investments by a resort to legal problems. In order to create diversification, investors are encouraged to spread their investments over a number of CLL and multiple geographic locations, rather than just putting more money into an investment or just a market. The investments will be highly secure to cover any debts.
    * Investment "Right Sizing" - Individual investments will be in the range of $ 250,000 to $ 1,000,000, unless related smaller investments can be grouped into an entity (such as buying multiple condos in the same project from different buyers and grouped into a single investment entity) and sizes of investment unit will start at $ 50,000 per investment, and all investors must be Qualified Investors (income over $ 200,000, $ 300,000 if married and / or the value of a Net excess of $ 1 million).
    * Predefined Business Plan - All development of refurbishment and transportation costs will be set in advance a business plan defined, and substantial amendments to that plan will be reported and approved by the Investors. Otherwise, the GP will have full authority to act on behalf of the LLC to maximize returns.
    * Standardized Reporting - Quarterly reports will be developed in each asset to keep investors informed about the status and progress of the investment, and taxes are filed and K-1 is delivered to investors or before March 31 next year.
    * Lender Requirements - Financial Partners will undertake to continue to provide financial statements and tax returns to keep creditors informed of your current financial condition, and to provide the lenders the ability to maintain its current credit files.


Below is a visual representation of the investment structure:

Diversification Strategy

Rather to create an entity to make multiple investments, a new LLC is established for each investment, WA Investments, LLC as general manager of consistent entities. Investors are encouraged to spread their investment across multiple properties and multiple markets to ensure diversification of the investment fund Opportunity. It also provides asset protection in the unfortunate event that any assets have a legal problem arise, which is contained in this level of asset and not allowed to "infect" other assets or entities, or experience a catastrophic event in any geographic market.

Opportunity Funds for Investing in Distressed Properties

Mission:
To provide liquidity to distressed Real Estate Brought by the credit crisis, and create a lucrative investment opportunity for assets that are artificially undervalued due to poor Economic Times and a tight credit environment, with structured with maximum flexibility Returns Allocate based on the level of risk assumed by investors.


Investor Criteria:
To participate you must be a qualified investor, which by definition is a person with income exceeding $ 200,000 in each of the last two years or joint income with spouse exceeding $ 300,000 for the year and a reasonable expectation of the same income level in the current year, or a person who has individual net worth, or joint net worth with the person's spouse, that exceeds $ 1 million at the time of purchase.

Objective:
Due to the mortgage and credit crisis of 2007, and the reaction of regulators regarding concerns of capital, banks and other financial institutions have substantially strengthened the guidance of their loans. Many properties that were very "bankable" in previous years are now being removed, creating a liquidity crisis in many sectors of the housing market. This liquidity crisis is placing a huge burden on some borrowers who are being forced to liquidate in a market with few buyers of cash, which is creating some buying opportunities very desirable to buyers with cash.

Objectives:
Investing in distressed assets with 1) the substantial increase in potential value, or 2) assets with limited supply, providing intrinsic value (eg, beach, ski slope or golf front, near a commercial or other key locations) or 3) properties that can be purchased substantially below its economic value or replacement cost, and can easily be enhanced or unrealized value and sold as the market recovers in a substantial profit for investors.


Sponsorship / General Partner: WA Investment, LLC, as structured by Watson Advisors.


Investments / Summary Criteria

    * A buyers market - substantial returns are achieved through the purchase of goods during the tight liquidity and credit markets, and rare periods when investments in real estate assets are no longer used and is artificially undervalued. Have not figured as a strong buyer's market since the mid-80s, and capital gains will be realized through substantial purchases of troubled assets over the next 12-24 months.
    * Invest in quality - to invest in assets with high appreciation potential, with limited supply of assets, providing intrinsic value (eg, sea, facing ski slope, next tier commercial or other key locations) or properties that can be purchased substantially below its economic value or replacement cost, and can easily be enhanced or unrealized value and sold as the market recovers in a substantial profit for investors.
    * Enjoy Optimization - An analysis will be done to determine the optimal amount of leverage to maximize return with an acceptable level of risk (ie, income properties with reasonably predictable income would take a higher level of developed plots, which could take on more debt than raw land). Debt levels are anticipating the following levels:
          Properties of the Income - 50% to 75%
          the land developed - 35% to 65% (depending on liquidity)
          Raw Land - 25% to 50% (depending on cash available for interest expense and carry)
    * Investment Criteria predefined - Numerous properties are analyzed for price versus economic value or replacement, the necessary money, market potential, risks involved, etc., and only the best investments will be acquired. Specific criteria are:
          These properties, with substantial head, which have a potential IRR of 30% or more, and with a minimum additional investment
          Properties which can be purchased at 60% or less of the economic value or replacement
          The investments that require a low level of cash investment with a definable skill enough to make a reasonable provision


Investment Structure:

    * Custom Investment Options-The differential investment opportunity that provides a flexible structure that enables an investor to choose the desired level of risk and return.
    * Limited Investors - The class of investor who will put all the money needed for the transaction, and receive a return of 8% cumulative preferred, a position 1, and 40% of net profit.
    * Financial Investors - Another class of investment that will not be required to put all the money, but personally guarantee the debt for 40% of net profit. Some investors will choose to be a bit of money, (Investors Limited) and Financial Investor willing to personally guarantee the debt in order to participate in a greater share of revenues.
    * Limitation of Liability Exposure - The debt will be negotiated to limit the liability of 125% of the investor's pro rata share of debt, to quantify the potential exposure and provide an efficient structure of the debt not to tie a disproportionate share of the credit on the investor any one agreement.
    * Professional Management - The General Partner (GP) The role will be fulfilled by using Watson WA Investments Advisors, LLC, and receive 20% of the net to put transactions together and manage the investment. The GP will have overall responsibility and authority to execute the business plan set down in the time of investment, and develop, restructure and sell the property without the subsequent approval of the Limited or financial investors.
    * Cost Structure predefined - for purely speculative investments that do not require more involvement, the GP will be compensated strictly on the percentage of net profit. Recovery or management projects will make an intensive rate of development or management compatible with the amount of work involved. Investors will have the ability to understand all the fees before investing. All expenses such as legal, accounting, planning, etc. will be borne by the project.
    * Structuring and Security Diversification - Each property will be acquired through a separate LLC (WA1, WA2 WA3, etc.), with three levels of investment described above, clearly defined within each entity. This will provide some legal protection in case of a particular asset has a legal problem, and prevent the infection of other investments by a resort to legal problems. In order to create diversification, investors are encouraged to spread their investments over a number of CLL and multiple geographic locations, rather than just putting more money into an investment or just a market. The investments will be highly secure to cover any debts.
    * Investment "Right Sizing" - Individual investments will be in the range of $ 250,000 to $ 1,000,000, unless related smaller investments can be grouped into an entity (such as buying multiple condos in the same project from different buyers and grouped into a single investment entity) and sizes of investment unit will start at $ 50,000 per investment, and all investors must be Qualified Investors (income over $ 200,000, $ 300,000 if married and / or the value of a Net excess of $ 1 million).
    * Predefined Business Plan - All development of refurbishment and transportation costs will be set in advance a business plan defined, and substantial amendments to that plan will be reported and approved by the Investors. Otherwise, the GP will have full authority to act on behalf of the LLC to maximize returns.
    * Standardized Reporting - Quarterly reports will be developed in each asset to keep investors informed about the status and progress of the investment, and taxes are filed and K-1 is delivered to investors or before March 31 next year.
    * Lender Requirements - Financial Partners will undertake to continue to provide financial statements and tax returns to keep creditors informed of your current financial condition, and to provide the lenders the ability to maintain its current credit files.


Below is a visual representation of the investment structure:

Diversification Strategy

Rather to create an entity to make multiple investments, a new LLC is established for each investment, WA Investments, LLC as general manager of consistent entities. Investors are encouraged to spread their investment across multiple properties and multiple markets to ensure diversification of the investment fund Opportunity. It also provides asset protection in the unfortunate event that any assets have a legal problem arise, which is contained in this level of asset and not allowed to "infect" other assets or entities, or experience a catastrophic event in any geographic market.

Asian Investment Provide Diversification

Asian Provide Investment Diversification
Having looked at the possible developments in China, the latest news from the rest of Asia is not good. Industrial production in Japan fell more than 8% in November, the biggest drop in 55 years. It is also expected that Toyota (TM) may report its first loss since the Second World War. According to a report from Bloomberg:

    Japan's economy probably will shrink at an annual rate of 12.1 percent this quarter (ended 8 December), the largest drop since 1974 as the collapse of exports ...

    "We expect a negative growth will continue for a fifth straight quarter for the period April to June 2009."

    Companies surveyed said they plan to reduce the production of more than 8 percent this month and 2.1 percent in January. Exports fell an unprecedented 26.7 percent last month from a year earlier.

    The data have led many economists to revise their projections of GDP. Bank of America Corp. now predicts a contraction of 6.5 percent annualized drop of 2.7 percent previously estimated.

The around 90 yen to a dollar is high and 13 years Japan has emphasized export woes.

As U.S. consumers cut spending and Europe is hitting countries like Taiwan and Thailand, plus China and Japan the excess capacity were built, and unless the situation stabilizes in the U.S., the ability of these countries are going to find it extremely difficult. If the U.S. stimulus does not work for some reason, these countries are going to find it extremely difficult. As a U.S. company and leveraged credit based on a cash flow basis, the absorption capacity in excess can also take time.

competitive devaluation can also begin. Japan has indicated it intends to take measures to prevent the yen rising. He said:

    Japan was ready to intervene in the forex market for the first time in four years. With the economy already in recession, along with the U.S. and Europe, the yen is surging upward pressure on exporters ...

Most countries in Asia, excluding Japan, is expected to see inflation or low inflation and not deflation. A report from Morgan Stanley:

    ... It is notable that Singapore and Indonesia are the two ends of the spectrum of inflation. The open nature of the economy more vulnerable to the accumulation of slack, and consequently, reduced pricing power. Furthermore, the correction of the housing cycle is likely to appear in the CPI as lease agreements for replacement with a lag. In the recessions of 1998 and 2001 when GDP growth was -1.4% and -2.4%, respectively, were three to four quarters of deflation. We hope that the negative inflation over 2H09.

Countries that have economies driven by deficits are those who will be affected more often than decreases the global liquidity and the flow of foreign capital reduces in comparison with the past was leveraged.

It appears that diversification strategies will not be easy to implement in 2009.

Asian Investment Provide Diversification

Asian Provide Investment Diversification
Having looked at the possible developments in China, the latest news from the rest of Asia is not good. Industrial production in Japan fell more than 8% in November, the biggest drop in 55 years. It is also expected that Toyota (TM) may report its first loss since the Second World War. According to a report from Bloomberg:

    Japan's economy probably will shrink at an annual rate of 12.1 percent this quarter (ended 8 December), the largest drop since 1974 as the collapse of exports ...

    "We expect a negative growth will continue for a fifth straight quarter for the period April to June 2009."

    Companies surveyed said they plan to reduce the production of more than 8 percent this month and 2.1 percent in January. Exports fell an unprecedented 26.7 percent last month from a year earlier.

    The data have led many economists to revise their projections of GDP. Bank of America Corp. now predicts a contraction of 6.5 percent annualized drop of 2.7 percent previously estimated.

The around 90 yen to a dollar is high and 13 years Japan has emphasized export woes.

As U.S. consumers cut spending and Europe is hitting countries like Taiwan and Thailand, plus China and Japan the excess capacity were built, and unless the situation stabilizes in the U.S., the ability of these countries are going to find it extremely difficult. If the U.S. stimulus does not work for some reason, these countries are going to find it extremely difficult. As a U.S. company and leveraged credit based on a cash flow basis, the absorption capacity in excess can also take time.

competitive devaluation can also begin. Japan has indicated it intends to take measures to prevent the yen rising. He said:

    Japan was ready to intervene in the forex market for the first time in four years. With the economy already in recession, along with the U.S. and Europe, the yen is surging upward pressure on exporters ...

Most countries in Asia, excluding Japan, is expected to see inflation or low inflation and not deflation. A report from Morgan Stanley:

    ... It is notable that Singapore and Indonesia are the two ends of the spectrum of inflation. The open nature of the economy more vulnerable to the accumulation of slack, and consequently, reduced pricing power. Furthermore, the correction of the housing cycle is likely to appear in the CPI as lease agreements for replacement with a lag. In the recessions of 1998 and 2001 when GDP growth was -1.4% and -2.4%, respectively, were three to four quarters of deflation. We hope that the negative inflation over 2H09.

Countries that have economies driven by deficits are those who will be affected more often than decreases the global liquidity and the flow of foreign capital reduces in comparison with the past was leveraged.

It appears that diversification strategies will not be easy to implement in 2009.

Choosing a Real Asset

The entire category of real assets includes a range of potential investments, including real estate, gold and other commodities such as oil, minerals and agricultural products. Each of these, however, has its own return and volatility characteristics, and may or may not serve as an effective inflation hedge at any given time. Real estate, for example, is often subject to unique supply-and-demand or financing dynamics that are separate from other real assets and not always closely correlated with inflation.

“When choosing a real asset to invest in, it’s important to understand the real asset’s correlation with other investments in the portfolio, such as stocks or bonds, and the real asset’s direct correlation with inflation,” says Jim McDonald, chief investment strategist for Northern Trust. “For example, in 2008, commodities, as an asset class, went down every bit as much as stocks. So what’s important is making sure an investment is directly correlated with inflation, and not necessarily correlated with the performance of other portfolio investments.”

Whether real estate, gold, oil, minerals or Treasury Inflation Protected Securities (TIPS), real assets can deliver robust diversification benefits due to their often-negative correlation with stocks and bonds.
Get Real Assets

The Real Value of Real Estate

One such real asset is, of course, real estate. Often considered attractive by investors for both its income producing and inflation hedging benefits, real estate as a broad asset class encompasses several different property types each with different risk and return characteristics.

The most accessible form of real estate investment is public real estate equities, although public and private debt investments (including mortgages) also provide investors with real estate investment exposure. Historically, the best real estate inflation hedge, however, has been available from private investments in those property types with the shortest lease terms such as hotels that can raise rates nightly. The potential inflation hedge benefit is lessened as you move to public real estate alternatives such as stocks issued by real estate investment trusts (REITs). Nevertheless, in an inflationary environment, REITs are likely to still outperform a broader equity universe as investors anticipate REIT operators’ ability to raise rents and pass through operating expenses when inflation accelerates.
An Inside TIPS on Inflation

Real assets also include inflation-protected financial securities, such as TIPS, that provide a total return tied directly to the actual inflation rate. Inflation-indexed bonds issued by the U.S. Treasury, TIPS’ principal value is regularly adjusted to reflect changes in the Consumer Price Index (CPI), the most commonly used measure of inflation. With TIPS, your portfolio benefits from owning U.S. government securities that offer protection from geopolitical turmoil or a financial system downturn like a traditional treasury security, while also preserving value if the inflation picture turns out worse than expected.

“The definition of real assets is that they have a high, positive correlation with inflation,” Skjervem says. “As a result, TIPS represent a good inflation hedge because their value is directly tied to changes in the CPI. That means when you add TIPS to your portfolio, you’re not buying them to maximize return, but rather to provide portfolio stability and inflation protection.”
The Value of Being Prepared

With the unemployment rate still rising, it seems unlikely that higher wages will generate serious inflation in the foreseeable future. And, as weak consumer demand continues to challenge corporate profits, the potential for higher prices for consumer goods is likely to remain muted until the recovery gathers steam and enters a full-fledged expansion. Nevertheless, real assets such as commodities, gold and real estate may continue to benefit investors as they seek quality investments in an economic downturn.

But if and when inflation returns, it’s important to be prepared, and real assets can provide an effective hedge against the adverse consequences of inflation. Taking steps now to protect your portfolio against inflation may prove to be a wise move down the road.

Choosing a Real Asset

The entire category of real assets includes a range of potential investments, including real estate, gold and other commodities such as oil, minerals and agricultural products. Each of these, however, has its own return and volatility characteristics, and may or may not serve as an effective inflation hedge at any given time. Real estate, for example, is often subject to unique supply-and-demand or financing dynamics that are separate from other real assets and not always closely correlated with inflation.

“When choosing a real asset to invest in, it’s important to understand the real asset’s correlation with other investments in the portfolio, such as stocks or bonds, and the real asset’s direct correlation with inflation,” says Jim McDonald, chief investment strategist for Northern Trust. “For example, in 2008, commodities, as an asset class, went down every bit as much as stocks. So what’s important is making sure an investment is directly correlated with inflation, and not necessarily correlated with the performance of other portfolio investments.”

Whether real estate, gold, oil, minerals or Treasury Inflation Protected Securities (TIPS), real assets can deliver robust diversification benefits due to their often-negative correlation with stocks and bonds.
Get Real Assets

The Real Value of Real Estate

One such real asset is, of course, real estate. Often considered attractive by investors for both its income producing and inflation hedging benefits, real estate as a broad asset class encompasses several different property types each with different risk and return characteristics.

The most accessible form of real estate investment is public real estate equities, although public and private debt investments (including mortgages) also provide investors with real estate investment exposure. Historically, the best real estate inflation hedge, however, has been available from private investments in those property types with the shortest lease terms such as hotels that can raise rates nightly. The potential inflation hedge benefit is lessened as you move to public real estate alternatives such as stocks issued by real estate investment trusts (REITs). Nevertheless, in an inflationary environment, REITs are likely to still outperform a broader equity universe as investors anticipate REIT operators’ ability to raise rents and pass through operating expenses when inflation accelerates.
An Inside TIPS on Inflation

Real assets also include inflation-protected financial securities, such as TIPS, that provide a total return tied directly to the actual inflation rate. Inflation-indexed bonds issued by the U.S. Treasury, TIPS’ principal value is regularly adjusted to reflect changes in the Consumer Price Index (CPI), the most commonly used measure of inflation. With TIPS, your portfolio benefits from owning U.S. government securities that offer protection from geopolitical turmoil or a financial system downturn like a traditional treasury security, while also preserving value if the inflation picture turns out worse than expected.

“The definition of real assets is that they have a high, positive correlation with inflation,” Skjervem says. “As a result, TIPS represent a good inflation hedge because their value is directly tied to changes in the CPI. That means when you add TIPS to your portfolio, you’re not buying them to maximize return, but rather to provide portfolio stability and inflation protection.”
The Value of Being Prepared

With the unemployment rate still rising, it seems unlikely that higher wages will generate serious inflation in the foreseeable future. And, as weak consumer demand continues to challenge corporate profits, the potential for higher prices for consumer goods is likely to remain muted until the recovery gathers steam and enters a full-fledged expansion. Nevertheless, real assets such as commodities, gold and real estate may continue to benefit investors as they seek quality investments in an economic downturn.

But if and when inflation returns, it’s important to be prepared, and real assets can provide an effective hedge against the adverse consequences of inflation. Taking steps now to protect your portfolio against inflation may prove to be a wise move down the road.

Sensation : Crazy Marketing Ideas

Crazy Idea Marketing, these words remind me of a national motivator (Indonesia), namely Tung Desem Waringin (TDW). But, I am writing this time had nothing to do with TDW, although there are some explanations about the marketing techniques from him. What is the meaning of the title above? Mad means less sane, other than others or draw attention. Then if the different is crazy? Can ya, can not, here crazy in the sense of one's expression of admiration due to excellence in other acts than others.

Crazy Marketing Ideas, in brief can be interpreted as another idea than the other in marketing strategy, or it can be regarded as different ways to promote something. Consciously or unconsciously, we've seen gile marketing ideas, either on television or in everyday life, whether in politics, law especially in the business world. This time I'll tell you about Crazy Marketing Ideas that have anything to do with the business world.

A business, whatever it would need promotions to be successful, without promoting it like a business, such as roads in place and has no purpose. Promotional techniques that exist today as if it had cleared and all the tricks already in use, so that a new business would not want to use promotion techniques that already exist. For that, it takes someone who is "crazy" that could divulge the secrets and give an idea about an unusual marketing technique.

As an example, when Tung Desem Waringin launch his new book entitled "Financial Revolution", he chose to use a marketing trick that could be considered crazy. He was able to persuade many national and even international media to cover the madness for free, and it is this which makes his book sold well and even get a new record in Muri as bestsellers. The technique is simple, he's handing out money amounting to Rp100 million from the plane in the form of banknotes and seminar tickets himself. Not the nominal money is concerned, but such events were felt pity to miss by a variety of media.

One technique "crazy" I have read it is cheaper and very mature. This technique I have ever read on the community TDA but I forget who did it:) (sorry). He is not wrong if a food business by opening a shop, he preferred technique of promotion through radio, rather than direct promotion by purchasing radio ad spots, but each is a popular radio show, he was assisted by family and friends often call or make requests on the radio, and at the end of each request is always inserted with the words of praise kiosk promotion as terenak dikotanya stalls. This technique is very successful, and make his stall is always crowded flooded with visitors.

The techniques are always only looking for sensation. And the sensation that they managed to sell its products on a large scale. In everyday life, we so often hear a variety of sensations with the aim of increasing sales, as practiced by artists today. Still recorded diingatan case with Kiki Fatmala Saiful Jamil, cases with Dewi Persik Andi Soraya, then many more mysteries of the artists who have not read them which is a technique to search for sensation and popularity by raising their selling prices

How to Sell Effectively

Often we have doubts or confusion even when faced with a task to "sell" something. Selling activity is a scourge for some people, especially those that have never or not interested in one of these economic activities, especially if we are not familiar with trading activities. In the world of work based on the company's marketing activities, it is absolutely necessary for employees to have the ability to sell them. As insurance companies, distributors, agencies, both goods and services, requires the ability to sell to be able to work at the company. But as difficult as our shadow is that when faced with the task of "selling". Yes easy-easy to difficult. There are a few tips to improve our ability to sell. What is it?

The first is to understand the characteristics of the buyer. The first step is used to analyze trends in product buyer of goods or services that we offer. Consumers are deciding whether we like it or not goods. Not funny would happen if we offer products that are not in accordance with the characteristics of consumers. For example, offer candy lolypop in adults certainly will not be offered if the consumer secocok children.
Once we know the characteristics of consumers, the second step is to give offerings to the consumer. Offering the consumer is not necessarily just give regular supply lines, such as "Please, you want this product?", Not a sentence like that who can influence people to buy. So how? There are several things to consider when we offer a product. (A) Enter the information doubles, between the strengths and weaknesses of competitors' products. Note that our customers know the product information of our competitors. Make our product weaknesses as strengths and lemahkan strength of competitors' products. For example, when we sold ice cream, the strength of our products in the organic material is used, while the strength of competitors' products from a cheaper price, we can open the bidding sentence with "you know that we use organic ingredients, so the ice cream more healthy, I know that another product is cheaper but does guarantee quality? "Remember that we must ensure that consumers are also aware of information from competitors' products, if not, then indirectly we are actually entering the information our competitors that could affect consumer thinking. "Why should I buy here, there are cheaper kok", such as would happen if we are careless. (B) Enter the information in one direction, show the advantages of our products only. In this case we must make sure that consumers do not have information from competitors' products, so we only offer the advantages of our products. (C) Show the reason that makes sense and relates to the functions of the products we offer. There are two ways of delivering the reasons of the advantages of our products, the first to submit a new sentence after the first command is the reason, or a second reason for a new first sentence demands. For example, "You have to buy me ice cream ..." reason: "because this ice cream from organic matter in healthy and does not make you a sore throat." Or it could be reversed like this, "Ice cream is made from organic material, healthful, and without preservatives, it will not make your throat hurt .. ", he ordered the sentence," Therefore you have to buy ice cream. "(d) Demonstrate the benefits in addition to the benefits of our products. "Ice cream is made from organic materials, so that without preservatives and healthy" (benefit); "Ice cream does not make a sore throat and does not make you fat" (profits).

The two steps above, if successfully executed, do not forget the third step of satisfactory service. When someone buys a product then we are obliged to provide after sales service, conduct a warranty! This is important because with a warranty, we can maintain the trust of our customers.
Remember, selling is an activity full of artistic value, should not be considered as an activity that it stiff or perfunctory. Improve your ability to sell and you will receive a great benefit, not only in the marketing world but in your daily life, both when offering goods and services, as well as offer ideas or our ideas.

How Retailers Will Compete for Your Business this Holiday Season

Time is short and we are in the midst of the holiday season, with only 33 days until Christmas. We have seen bricks and mortar retailers and online retailers hurried scramble to get something online. In case you have not seen any retailers in trying to push Christmas, the day after Halloween.

This year I was at a retail store on Halloween and see the staff to optimize merchandising for the holiday season. We began to squeeze as many retailers crave Thanksgiving holiday season with the hope that it will put them in black, especially during these economic times. During this holiday season you will see that the retailer has realized that consumers have become more aware of their pricing and marketing will be more focus on the value of every dollar you spend, because they realize that that is what you seek.

How retailers, both online and off will be competing for your business?

Brick and Mortar Retailers

You will see the marketing tactics and strategies in brick and mortar retailers, some of you know, and others who offer a level of comfort and a way to make it easier for you to spend your hard dollar received. They focused on creating urgency for you to finish your holiday shopping with them. Some strategies that you will see or have seen include:

Holiday campaign started earlier. Best Buy starting November 1, Kohls began 2 November and JcPennys followed a week later. Most retailers go straight from Halloween to Christmas promotions.

Open on Thanksgiving. Sears and Kmart have announced that they will be open on Thanksgiving. They hope to capture consumers who want to get a jump start on holiday shopping.

Store layaways. It's no secret that consumers are experiencing tight budgets and credit crunches. Retailers realize that they need to do something to encourage consumer spending into their stores, so they relaunched their layaway program. Retailers participating in the marketing tactics include Sears, Kmart, Toys R Us, TJ Maxx, Marshall's and Burlington coat factory.

Online Retailers

Online retailers anticipating their best year. Research and studies have shown that the purchase will be more done online this year compared to other previous year. They have been directed by the tools and better merchandising that would make it easier for you to buy and make you feel like you are getting the best value. Every year online retailers to dig a little deeper into their profit margins in order to earn your business and steal it from bricks and mortar. Some of the strategies and tactics including:

Time. This may be the first year that Cyber Monday was losing value. Many online retailers will push sales out on Thanksgiving and continuing through Cyber Monday with hopes of capturing consumers before they hit the stores on Black Friday.

Free shipping or deeply discounted shipping. Online retailers have begun to realize that 58% of consumers would abandon online shopping carts because shipping price. This causes a lot of etailers offering free shipping or discounts on shipping. Walmart announced that they will do free shipping during the holiday season, this has set the bar for online stores hoping to catch the holiday sales, and many are struggling to come up with ways to compete.

Improved email marketing campaigns. You may have noticed, but if the patient has not arrived. As a consumer you can see an increase of 15% - 20% in email promotional campaign during the holidays.

Mobile marketing and promoting. Research has shown that consuming more buying via their smartphone, so you will see e-commerce retailers held over mobile campaigns. They will encourage exclusive deals to their mobile users. This is the transaction you will not see on their web sites or in their email. They want to draw your attention via phone, and they are willing to push a special significance to you just to get the ability to market to you through mobile technology.

Comparison shopping and reviews. Etailers have realized that many online buyers rely heavily on online reviews and comparison shopping engine, so you will see more than an online retailer you use this tool to persuade you to buy.

As you can see the retailers want you to buy, whether it's in brick and mortar stores or online is not a problem. They just want you to spend your money with them. You'll see this year's special like you've never seen before. Retailers need to improve their bottom line. They depend on this holiday season and they will come out all to get a percentage of the projected increase in spending this year. The good news is that as a consumer, you have a choice. Shop smart special research, and do not buy unless you feel the value you are getting, because if a shop will not give you what you are looking for another one will.

Develop Your Annual Marketing Plan

In January of this year many businesses sit to review their business plan, but do not pay attention to their marketing plans. There has never been a better time than the end of the year or early the new year to sit and reflect on what works for you and what is not. It is also a good time to develop a marketing calendar for the coming year.

An annual marketing plan will assist you in finding out what you need to do, how to do it, and when to do it. Marketing plan should go hand-in-hand with your business plan and development.
In the marketing course we will return your marketing goals and determine what you hope to achieve in the coming year with your marketing efforts. Often companies avoid this process because they do not know where to start the process. That's what I'm here. Over the next eight weeks I will guide you through the steps to create a solid marketing plan. At the end of our course, you will complete the following:

    * Preparation of the mission statement and vision for the coming year.
    * Discover and define your market niche.
    * Explain and identify your services.
    * Develop and plan your marketing strategy.
    * Explore and identify your competitors.
    * Create measurable marketing objectives.
    * Create a marketing calendar that contains the schedule month-by-month marketing activities and events for the coming year.
    * Learn how to monitor the results of your marketing efforts.
When we have finished you will have a strong marketing plan in your hand. This will be an important tool that will help you work smarter not harder to achieve your marketing goals. Every year you will want to return this course marketing and revise your marketing plan. Your marketing plan should reflect the changes and goals based on marketing experience of the previous year.