How to Sell Effectively

Often we have doubts or confusion even when faced with a task to "sell" something. Selling activity is a scourge for some people, especially those that have never or not interested in one of these economic activities, especially if we are not familiar with trading activities. In the world of work based on the company's marketing activities, it is absolutely necessary for employees to have the ability to sell them. As insurance companies, distributors, agencies, both goods and services, requires the ability to sell to be able to work at the company. But as difficult as our shadow is that when faced with the task of "selling". Yes easy-easy to difficult. There are a few tips to improve our ability to sell. What is it?

The first is to understand the characteristics of the buyer. The first step is used to analyze trends in product buyer of goods or services that we offer. Consumers are deciding whether we like it or not goods. Not funny would happen if we offer products that are not in accordance with the characteristics of consumers. For example, offer candy lolypop in adults certainly will not be offered if the consumer secocok children.
Once we know the characteristics of consumers, the second step is to give offerings to the consumer. Offering the consumer is not necessarily just give regular supply lines, such as "Please, you want this product?", Not a sentence like that who can influence people to buy. So how? There are several things to consider when we offer a product. (A) Enter the information doubles, between the strengths and weaknesses of competitors' products. Note that our customers know the product information of our competitors. Make our product weaknesses as strengths and lemahkan strength of competitors' products. For example, when we sold ice cream, the strength of our products in the organic material is used, while the strength of competitors' products from a cheaper price, we can open the bidding sentence with "you know that we use organic ingredients, so the ice cream more healthy, I know that another product is cheaper but does guarantee quality? "Remember that we must ensure that consumers are also aware of information from competitors' products, if not, then indirectly we are actually entering the information our competitors that could affect consumer thinking. "Why should I buy here, there are cheaper kok", such as would happen if we are careless. (B) Enter the information in one direction, show the advantages of our products only. In this case we must make sure that consumers do not have information from competitors' products, so we only offer the advantages of our products. (C) Show the reason that makes sense and relates to the functions of the products we offer. There are two ways of delivering the reasons of the advantages of our products, the first to submit a new sentence after the first command is the reason, or a second reason for a new first sentence demands. For example, "You have to buy me ice cream ..." reason: "because this ice cream from organic matter in healthy and does not make you a sore throat." Or it could be reversed like this, "Ice cream is made from organic material, healthful, and without preservatives, it will not make your throat hurt .. ", he ordered the sentence," Therefore you have to buy ice cream. "(d) Demonstrate the benefits in addition to the benefits of our products. "Ice cream is made from organic materials, so that without preservatives and healthy" (benefit); "Ice cream does not make a sore throat and does not make you fat" (profits).

The two steps above, if successfully executed, do not forget the third step of satisfactory service. When someone buys a product then we are obliged to provide after sales service, conduct a warranty! This is important because with a warranty, we can maintain the trust of our customers.
Remember, selling is an activity full of artistic value, should not be considered as an activity that it stiff or perfunctory. Improve your ability to sell and you will receive a great benefit, not only in the marketing world but in your daily life, both when offering goods and services, as well as offer ideas or our ideas.